Your AI product launch, run like a product.
Most AI launches on X reach the founder's followers and stop. Score where your launch stands, close the gaps with a clear plan, and launch with a campaign behind you: thread, AI creators, ads, video and a war room on the day.
20 questions · about 4 minutes · instant result
Line up AI creators and plan X ads behind the launch post.
Everything you need to plan a product launch
Free tools built from the launches we run. Use them on your own, or bring the result to us.
Launch readiness score
Score product, story, audience, distribution and launch day ops. See what to fix first.
AI product launch checklist
Every task from six weeks out to the week after launch, with progress saved in your browser.
Product launch timeline
Week by week: what to build, who owns it and what should exist at the end of each week.
AI launches on X, taken apart
Video first, waitlist unlock, founder thread, creator wave and more. What works and what breaks.
A launch is five things happening in the same few hours
We plan and run X launches for AI products. Each piece is useful alone; together they decide whether the launch reaches past your own followers.
Launch thread
We write the launch post and thread with you: hook, video, proof, call to action. Tested before it goes out.
AI creators and KOLs
A planned wave of AI creators and KOLs whose followers match your buyers, posting in the first hours.
X ads
Ads behind the launch post itself, so paid reach and organic engagement add up instead of competing.
Launch video
A 30 to 60 second clip of the product doing the job, cut for the X timeline with captions.
Launch day war room
We run the day with your team: timing, replies, DMs, quote posts, the second wave.
How to launch an AI product, step by step
How to launch an AI product on X: a 6 week plan
A six week product launch plan for AI teams: goal, audience, assets, amplification, launch day and the week after, with owners and outputs for every step.
AI product launch checklist: 30 tasks from week 6 to launch week
The product launch checklist we use for AI products on X: positioning, audience, assets, amplification, launch day and follow up, with the reason behind every task.
Launch day on X: an hour by hour run of show
What to do on launch day when you launch an AI product on X, from the night before to the evening wrap up: posting time, amplifiers, ads, replies and the second post.
How to write a launch tweet that people actually read
How to write a product launch tweet for an AI product: the hook, the video, the thread structure, where the link goes and the mistakes that kill reach.
Product launch timeline for AI tools: pick the date, then plan backwards
How to build a product launch timeline for an AI tool: choosing the launch date, working backwards, the critical path and what to do when the date slips.
Pre launch strategy: waitlists and teasers on X
Pre launch marketing for AI products on X: how to build a waitlist, what to tease, how often to post and how to turn pre launch attention into launch day engagement.
AI product launch FAQ
How do you launch an AI product?
Pick one launch goal, build an audience on X for four to six weeks, prepare a short product video and a launch thread, line up AI creators and KOLs, then run launch day as a coordinated event with ads behind the main post and a week of follow up content.
Why launch an AI product on X?
X is where AI builders, investors, AI creators and early adopters already talk about new tools. A launch there can reach buyers and amplifiers in the same few hours, which no other channel does as reliably for AI products.
How long should an AI product launch take to plan?
Six weeks is a comfortable plan. Two weeks is possible if the product, video and audience are already in place. The launch readiness score shows which parts are missing.